Client-facing blog posts and newsletters that build trust before the consultation — written for your state, your clients, your voice.
Get a Free Sample Post →Estate planning clients don't call the first firm they find. They research. They read. They look for an attorney who seems to understand their situation — someone who's explained what a revocable trust actually does, why a will alone might not be enough, what happens if they die without anything in place.
Attorneys who publish clear, helpful answers to these questions get more calls from better-qualified prospects. The content does the first conversation before the phone rings.
Counsel Content writes estate planning blog posts and client newsletters specifically for solo and small firm attorneys. We write for your jurisdiction, use plain language, and keep bar advertising rules in mind.
Every post is jurisdiction-specific. An Arizona post references the AZ Small Estate Affidavit threshold, community property rules, and Arizona probate timelines. A Florida post reflects Florida statutes. Your clients get information that's actually accurate for their state.
Estate planning has a long conversion cycle. Someone learns they should have a will, thinks about it for six months, and then calls when a family event makes it urgent. A monthly newsletter keeps your firm top of mind during that whole window.
We write client newsletters that are short (400–500 words), useful, and non-promotional — the kind attorneys are proud to put their name on and clients actually read.
We'll write one blog post or newsletter for your firm at no charge. No calls, no obligation. If you like it, we'll discuss an ongoing arrangement. If not, the content is yours.
Tell us your state and one topic your clients ask about most. We'll write it within 48 hours.
Email us to get started